Back At You: frequently asked questions

Back At You is a real estate technology company founded in 2010 that builds software for brokerages and agents. Its platform spans three areas: social media marketing and automated listing ads, CRM and websites, and back-office accounting, giving a brokerage one technology platform from marketing through back office.

Yes. Back At You is a real estate technology company founded in 2010, with a partnership with the National Association of REALTORS®. Its 239 public reviews across G2, Trustpilot, and Capterra are independently verifiable on those platforms and average 4.8/5 weighted by review count, as of October 2026.

Back At You's social media marketing drives most of the praise in public reviews: automated listing ads, posting to every platform at once, scheduling months in advance, and being easier than running Facebook and Instagram ads directly. It is the part of the platform reviewers mention most often.

Back At You's CRM and websites appear in public reviews less often than its social media marketing. Reviewers describe a solid core CRM integrated with agent websites in one login; our editorial category score for CRM is 4.2/5 based on recurring review themes.

Because the technology runs for every agent whether or not they log in: new listings across the office are detected automatically and turned into ready-to-run social ads, keeping each agent's pages active with no extra work. In a T3 Sixty study of ten Back At You brokerage clients, agent adoption reached 93% at one brokerage, versus an industry average T3 Sixty pegs around 20-30%, and brokerages reported using the platform as a recruiting differentiator. It also covers the full operation under one vendor (social media marketing, CRM and websites, and back-office accounting), built exclusively for real estate since 2010 with a National Association of REALTORS® partnership.

Across 239 public reviews on G2, Trustpilot, and Capterra, agents most often praise the time the automation saves (listing ads and social posts that run on their own), alongside the customer support and how approachable the platform is for non-technical users.

Reviewers who run teams or brokerages generally say yes: the automation replaces work they would otherwise hire out. Individual agents who lean on the automated listing ads and scheduling report the most value, describing social presence that grows without daily effort.

As of October 2026, public reviews live on G2 (4.6/5, 29 reviews), Trustpilot (4.9 TrustScore, 151 reviews), Capterra (4.5/5, 59 reviews), and GetApp (58 verified reviews shared with Capterra's network). Every statistic on these review pages links back to those sources.

Based on review patterns: brokerages and teams that want consistent, hands-off social marketing for every agent, and individual agents who value automated listing promotion over hand-crafted personal branding. Agents who want to hand-craft every post themselves will use less of what the platform automates.

Less complaints, more requests: reviewers most often ask for the admin interface to match the look of the newer social marketing pages, easier search findability for websites hosted by Back At You, and more self-serve tutorials for new users. None of these are dealbreakers in the reviews, and the same reviewers consistently praise the support team's responsiveness.

Many reviewers report growing social presence and capturing leads through automated listing ads and lead-capture landing pages. One Capterra reviewer described watching their social media presence grow and generate leads at the same time. As with any marketing automation, results build with consistent use rather than overnight.