Back At You Social

Effortless social marketing for every agent you have.

Back At You Social captures every listing update and turns it into posts, videos, and hyper-targeted ads across every major platform, automatically. Configure it once at onboarding; it runs your marketing from that point forward.

Marketing automation working while you are asleep

The workflows that run without you

Marketing yourself and your listings without lifting a finger.

A branded market-update post published automatically, beside a queue of scheduled posts

Content automatically posted for you

Luxury videos, local market data, lead gen content, and more, all done for you, scheduled and posted.

One open-house post syncing to Facebook, Instagram, LinkedIn, X, TikTok, and YouTube

Social media synchronization

Uniquely sync Facebook, Instagram, LinkedIn, X, TikTok, and YouTube for all your social media content distribution.

An MLS listing record turning into a finished Just Listed social post

Automated listing posts

MLS updates become published social content across every major platform, instantly.

A branded listing tour video with the address and price on a lower third

Automated listing videos

Listing photos become branded property videos published straight to YouTube.

A listing ad campaign with audience, budget, and reach and click metrics

Automated listing ads

Hyper-targeted Meta and web campaigns for the whole brokerage or individual agents' own listings.

A Just Listed postcard mailed to nearby homes

Digital-to-physical print

From a social listing post to high-quality printed postcards in three clicks.

An automated seller report showing views, saves, and reach trending up

Auto-generated seller reports

Sellers receive beautiful reports of their property site, live ads, and consumer metrics.

Two ad variants compared, with budget shifted automatically to the winner

Ads that optimize themselves

The ad engine continuously monitors performance across Meta, Instagram, and Google, adjusting targeting and budget to maximize lead quality, while strictly enforcing Fair Housing compliance.

A template picker with Just Listed, Open House, and Sold designs in brand colors

Ready to use beautiful design templates

Hundreds of templates built for real estate and optimized for every platform, so every post, video, and ad looks professionally designed from the first click. Open any of them in Design Studio to make it your own.

A tablet open-house sign-in sheet saving a new lead to the CRM

Digital open house sign-in sheet

Digital sign-in sheets capture walk-in leads at every open house and push them straight to the CRM, no paper clipboard required.

One listing distributed out to every agent and office across the network

Network distribution

Push corporate branding, awards, and recruiting campaigns to every agent's profiles in one click.

An MLS record syncing to a live branded social post within minutes

Instant MLS sync

Direct MLS link keeps prices, photos, and open-house details current in real time.

A home valuation landing page set as the Automation and Ads default, with a scheduled post and a running listing ad both pointing at it

Lead-capture landing pages

Start from the template library, make a page your own, and set it as the default for that content type. Scheduled posts and ads then point at it automatically.

A Smart Campaign built through its wizard: campaign type, a ten mile radius, a $150 budget, running across six networks

Smart Campaigns

Pick the campaign, set the radius and the budget, and it runs across your networks from there, no media buyer required.

Two weeks of a content calendar with posts, listing videos and ads already scheduled on named days

One visual content calendar

Every scheduled post, video, and campaign on a single calendar, so you can review, reschedule, or swap anything before it publishes.

The advantages your competitors will feel.

  1. 2-5x higher agent adoption

    Because AI does the heavy lifting, the platform keeps working even when agents don't log in, which is where most brokerage tech spend goes to waste.

  2. True frictionless automation

    Agents connect their profiles once at onboarding; the platform runs their marketing autonomously from then on.

  3. Brand protection built in

    Admins lock colors, logos, and fonts in a brand library: creative freedom inside compliance guardrails.

  4. A recruiting weapon

    A fully automated social assistant working for every agent is an elite differentiator in recruiting pitches.

  5. 100% exclusive agent leads

    Every listing lead, click, and inquiry the system generates belongs completely to the listing agent.

It works while I sleep. My listings get marketed, my brand stays in front of my clients, and the leads keep coming in, all without me lifting a finger.
Agent customer, Realtor

Questions we hear

Frequently asked questions

How do I get social media posts made for a new real estate listing automatically?

Instead of copying listing details into a general AI writer every time, Back At You Social automates the entire loop. It transforms any active MLS listing into a complete multi-channel package: optimized captions for Meta and Instagram, local marketing highlights, and a publishing schedule, so you stay top-of-mind without the content grind.

How do I run real estate Meta and Instagram ads without getting rejected by housing rules?

Meta's Special Ad Category rules for housing are strict, and violations can suspend your ad account. Back At You Social has compliance guardrails built in: the automated advertising platform formats, targets, and launches listing ads within Meta's exact required parameters, so you get maximum reach without the risk.

How do I create a real estate marketing calendar that runs itself?

You shouldn't need separate scheduling, design, and tracking tools to keep an active presence. Back At You Social is a standalone marketing engine that continuously captures your listing data, formats it into premium branded collateral, and maintains a consistent content loop across every major platform, entirely in the background.

Can I automatically turn listings into video content for Reels and Shorts?

Yes. Video is the highest-engagement asset in real estate, and Back At You Social generates it natively: the platform parses your property data, builds branded listing videos with licensed music, and publishes them to YouTube and your social channels on autopilot.

Can I add automated marketing for my team without switching our website or CRM?

Yes. Back At You Social is a completely independent, standalone marketing asset. You don't need a disruptive migration or a new backend stack to use it. Deploy it alongside whatever you run today and get immediate marketing ROI with zero operational friction.

Can you automate my listings to post and advertise automatically?

Yes. Set your posting and advertising criteria once, by brokerage or by team, and every new listing that hits the MLS is automatically posted, promoted, and advertised across your social channels. No one has to remember to turn a campaign on.

Do you post social media content for me?

Yes, we automate it and send you a calendar of every post for the month, mostly content videos and luxury content. You can create, edit, or delete any piece of content, and you can also use Design Studio to create your own.

Craftsman home glowing at twilight

See Back At You Social on your listings

A 30-minute demo of the real product with a specialist who knows real estate operations.