Back At You Office
The workspace your agents will actually use.
Back At You Office pairs an agent CRM that does the nurturing itself with the admin operations center your brokerage runs on: lead routing, accountability, and coaching insight in one place, connected straight to your back office.
Your pipeline, watched
Routing
Company lead routed to J. Alvarez, 0:47 to first touch
AI scoring
Bot submission caught, never routed
Drip campaign
Sphere newsletter sent to 412 contacts
Action plans
Conditions met, buyer tour plan started
New lead scored and routed
Auto follow-up sent
Automation that does the work
Intelligence, applied quietly
Follow-up that runs itself
Drip campaigns and multi-stage action plans keep sphere, past clients, and new leads hearing from their agent on schedule, so nothing waits on someone remembering to send it.
AI lead scoring
Every submission is scored by AI the moment it arrives, weighing the form values, the source, and what the system already knows about the agent and the account. Junk and bots are held back, and real leads carry on to the right agent.
Action plans that respond
A plan starts when its conditions are met, not when someone remembers to start it. Rules, routing, and status changes each trigger the right sequence for that contact automatically.
Why it wins
The advantages your competitors will feel.
Consolidate the Franken-stack
Replaces disconnected email, CRM, and lead-routing subscriptions with one efficient platform.
Full lead accountability
Automated response tracking and routing rules stop company-generated leads from slipping through cracks.
Hours back, every week
Automated emails, neighborhood watches, and alerts do the heavy nurturing on the agent's behalf.
Know which dollar closed the deal
Front-office lead sources link to back-office commissions, so brokers see true channel ROI.
Coaching, made obvious
Admin panels show exactly where agent pipelines stall, and coaching opportunities surface themselves.
What's inside
Everything inside Back At You Office
Advanced CRM workspace
One source of truth for contact history, viewed properties, communications, and notes.
Rule-based lead routing
Company leads distribute to eligible agents by territory or performance, automatically and accountably.
Automated drip campaigns
Pre-designed sequences nurture past clients, sphere, and fresh leads without manual effort.
Intelligent action plans
Multi-stage follow-up tasks, reminders, and milestones keep agents organized and top-of-mind.
Property watch alerts
Buyers automatically receive new listings, open houses, and price cuts matching their criteria.
Hyper-local market statistics
Neighborhood-specific market data and trends go out to contacts on schedule.
Contact database importing
Migrate legacy CRM data and contact sheets with simple, seamless field mapping.
Internal team task calendars
Teams and office staff manage training, checklists, and client follow-ups together.
Broker administration dashboard
Direct oversight of agent activity, leaderboards, response times, and campaign performance.
Financial integration link
Lead history and close details flow into the back office: full pipeline tracking from lead source to paycheck.
“They are the ONE company that truly does it all for my brokerage. From sites to social to CRM and financials, it works together.”
Questions we hear
Frequently asked questions
What is the best real estate CRM that agents will actually use?
Most agents ignore traditional CRMs because they demand manual data entry and feel like homework. Back At You Office fixes the adoption problem at the root: for brokers it's a central admin operations center and company intranet; for agents, the nurturing runs on its own. Drip campaigns, multi-stage action plans, property watch alerts, and hyper-local market updates go out on schedule, so the CRM is producing work for the agent before they have put anything into it.
What's the difference between a real estate CRM and a brokerage intranet?
A CRM tracks an individual agent's clients; an intranet runs the operational foundation of the whole company. Back At You Office combines both: lead routing, file storage, and roster management for the brokerage, plus a high-performance CRM your agents genuinely adopt.
How do you automate speed-to-lead when agents are busy in the field?
A lead left unanswered for five minutes is practically dead. Back At You Office scores and routes inbound inquiries from your social channels and websites the moment they arrive, and you decide how they route: by territory, by performance, or shotgun to a group where the first agent to claim it owns it. Claiming turns response time into a competition, the follow-up sequence starts on its own either way, and responses are tracked, so nothing sits waiting on someone to notice it.
How do I keep my agents from ignoring our team's CRM?
Give them one that is already populated and already working. Company leads arrive routed, scored, and tagged with where they came from, and the record keeps itself current with viewed properties, communications, and history, so an agent is never staring at a blank form. On the broker side, the admin dashboard reports agent activity, response times, and campaign performance, which turns adoption from something you hope for into something you can measure and coach against.
What happens to our existing CRM data when we switch?
It comes with you. Contact databases and exported spreadsheets import with straightforward field mapping, so history, notes, and communication records arrive attached to the right contacts instead of your team starting from an empty system. From there those contacts sit on the same foundation as the rest of Back At You, so your websites, your marketing, and your back office all work from one set of records rather than four separate lists.
