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Back At You vs Lofty
Unless you have the bandwidth to run a dedicated PPC machine, the review data points one way: Back At You's combination of automation and human support is the lower-risk, higher-satisfaction choice.
Last verified October 2026
How the public scores compare
Back At You: 4.8/5 across 239 public reviewsLofty: G2 4.3 (400+ reviews)
Compared with publicly available review data and platform documentation. Review scores first, opinions clearly labeled.
Last verified October 2026.
Feature by feature
Back At You vs Lofty
| Dimension | Back At You | Lofty |
|---|---|---|
| Social media tools | Core strength: automated listing ads, multi-platform posting, 30+ content categories | AI social media agent (newer, less proven) |
| CRM features | CRM with email marketing, integrated with agent and brokerage websites in one login | CRM with lead plans and filtering |
| Website builder | Agent and brokerage sites included, managed alongside CRM and social tools | IDX websites with built-in AI assistant |
| Reporting | Ad performance reports and social analytics dashboard | Lead and ad reporting across PPC campaigns |
| Support quality | Most-praised theme; named reps, long hands-on calls | Reviewers cite slow, AI-heavy support |
| Learning curve | Low; repeatedly called approachable for non-tech agents | Steep; a common complaint in reviews |
| Real estate focus | Exclusively real estate since 2010; NAR partnership | Exclusively real estate |
| Review score | G2 4.6 (29 reviews); Capterra 4.5 (59); Trustpilot 4.9 TrustScore (151) | G2 4.3 (400+ reviews) |
Review scores sourced from public review platforms, last verified October 2026. Confirm current features with each vendor.
Why teams pick Back At You over Lofty
Support and simplicity. Lofty reviewers commonly cite slow, AI-heavy support and a steep learning curve; Back At You's single most-praised theme across every platform is fast, human support from named staff. Back At You's overall G2 score is also higher (4.6 vs 4.3).
Where Lofty fits
Lofty centers on lead generation: managed PPC, IDX websites, and an AI agent suite. It assumes a team with dedicated staff and ad spend to run the machine.
Reviews
What reviewers say about Back At You
G2
5.0Easier than boosting ads myself
“It is easier to use than Facebook and Instagram directly for boosting ads. The one-click sync feature is great, and it provides ad performance reports and lead generation.”
Verified G2 reviewerReal estate agent, Small business G2
5.0Simplifies social media management
“It simplifies social media management and automates ad postings. The customer support is excellent, and the content it generates keeps our agents' pages active without any extra work.”
Verified G2 reviewerBroker/owner, Mid-market Capterra
5.0Review, customize, and schedule months ahead
“I love that I can review my posts before they go out, make custom changes to the content, and post to all of my social media platforms at once, with the ability to schedule months in advance.”
Verified Capterra reviewerRealtor, Self-employed
How does Back At You compare to Lofty?
Lofty (formerly Chime, G2 4.3 across 400+ reviews) is a lead-generation-focused platform with IDX websites, managed PPC, and an AI agent suite, and reviewers cite a steep learning curve and slow, AI-heavy support. Back At You scores higher overall on G2 (4.6), and its single most-praised theme is fast, human support, the opposite of Lofty's most common complaint.
Lofty is a trademark of its respective owner. Back At You is not affiliated with, sponsored by, or endorsed by Lofty. Factual claims are drawn from publicly available reviews, published ratings, and vendor documentation, which may change without notice. Verify current features and terms directly with each vendor before purchasing.
